Estudio para la implementación de la estrategia de integración vertical hacia atrás de Automotriz Valencia.

Abstract

The purpose of this project is to analyze the feasibility of vertically integrating backwards of Automotriz Valencia. This with the objective of reducing the cost of acquisition of parts and responses. To carry it out, a qualitative analysis of the market was developed where the PEST Matrix was proposed to know the market, Porter's Forces to understand the industry and the Boston Consulting Group to select the products conducive to integration. In addition to this, a quantitative forecast with financial indicators based on the linear regression forecast. As a result, it was shown that integration is feasible and reduces costs by up to 28%