Diseño del producto turístico “Feria de las culturas ancestrales de la costa ecuatoriana”.

Abstract

The objective of this degree work is to make an analysis of the possible creation of a fair of ancestral cultures belonging to the Ecuadorian coast to promote and preserve the legacy of ancient cultures. Information will be collected about theoretical foundations, which speak about the issues that will help to understand the creation of the fair, since it has a social, economic, cultural, political and commercial objective. In the same way, it will be necessary to review the research methodology to know the interest that the tourist product that you want to offer may have. The market study will be carried out with the technical help of surveys of the inhabitants of the city, interviews with the leaders of the communes and the collection of the evidence in field trips. Subsequently, the proposal that includes the organization of the fair, details for its development, function and responsibilities will be included. The implementation of the fair of ancestral cultures will be a door for the public to learn more about our identity, but above all to value it.