Estudio para la apertura de sucursal del establecimiento El Pescador de Mechita en la ciudad de Guayaquil.

Abstract

With the following paper, we seek to elaborate a study that analyses the opening of a branch of “El Pescador de Mechita”, in the city of Guayaquil. For which, different measurement tools have been used such as: (a) Direct observation, through the annexes used in the categorization of restaurants established in the Tourist Food and Beverage Regulations, (b) Survey, through the Dineserv tool, the same that was applied to a total of 101 respondents and (c) Interview, conducted to the owner of the establishment. Among the main findings of this study, it can be highlighted that these collection tools allowed us to know the current situation of the establishment, its shortcomings, its processes, its demographic profile, and the perception that consumers have of the quality of the product regarding tangible and intangible aspects. Based on the analysis of results, it was possible to identify the shortcomings and internal factors that have not allowed the establishment under study to open a new point of sale, after 16 years of experience with the following paper, we seek to elaborate a study that analyses the opening of a branch of “El Pescador de Mechita”, in the city of Guayaquil. For which, different measurement tools have been used such as: (a) Direct observation, through the annexes used in the categorization of restaurants established in the Tourist Food and Beverage Regulations, (b) Survey, through the Dineserv tool, the same that was applied to a total of 101 respondents and (c) Interview, conducted to the owner of the establishment.