Propuesta de aumento a la cadena de valor de la empresa Dawa Fruits S.A.

Abstract

The analysis of the activities involved in the supply chain of a company must be an essential task to identify defects that have a negative impact on its processes and based on this, make decisions that mitigate or eliminate their consequences. For this reason, the purpose of this research is to design a proposal to increase the value chain of the company Dawa Fruits S.A by transforming pitahaya rejects into a healthy snack based on this fruit. The project applies an inductive, non-experimental method with a mixed approach that allows knowing the characteristics of the business environment, product, tastes, and consumer preferences. As well as, it considers a sample of 385 people to know the acceptance of Dragon fruit chips in the city of Guayaquil. This methodology is used to determine numerical results and propose strategies. The results demonstrate a favorable response for its commercialization and, through a financial analysis that includes the VAN, VAE, IRR, NPER and WACC indicators, the feasibility of the project is determined with a rate of return of 29 %.