Diseño de la campaña educomunicacional “La liga antibullying” contra el acoso escolar para estudiantes de séptimo y octavo de Educación General Básica de una Unidad Educativa de Yaguachi.

Abstract

Bullying is an issue that affects many educational institutions worldwide and carries negative consequences for both victims and perpetrators, such as emotional problems, decreased academic performance, and, in some cases, death. Faced with this reality, this educational communication campaign seeks to promote values of respect, peaceful coexistence, and prevent possible aggression situations in educational institutions. The methodology implemented to gather context information and empathy mapping was mixed, meaning qualitative and quantitative, through which we were able to obtain statistical data as well as data closer to the experiences of the educational community in an educational unit in Yaguachi. Based on the findings, we propose the campaign "The Anti-Bullying League," which aims for children aged 11 to 13 and teachers from the educational institution to be able to identify different types of bullying, their consequences, and how to help eradicate it through videos, activities, and workgroups.