Diseño de una campaña educomunicacional sobre el manejo de CHATGPT para periodistas y futuros periodistas.

Abstract

The year 2023 has marked a milestone in technological advancement with the consolidation of ChatGPT, a system based on language models derived from Artificial Intelligence. This development has had a significant impact in the field of journalism, where automation has become a fundamental tool for news creation in the media. This educommunicational project aims to analyze and compile various contemporary initiatives that explore the role of ChatGPT in the media landscape, highlighting both its advantages and potential irregularities from journalistic and ethical perspectives. The research has drawn from multiple international studies, shedding light on the implications and potentials of AI in journalism. Moreover, the opinions of experts in the communication industry have been sought to assess the viability and impact of these new technological tools in the professional realm. The result of this project not only enables an understanding of the practical implications of human-machine collaboration in journalism, but also the adaptation to this ever-evolving new reality. The coexistence between journalists and systems like ChatGPT promotes a redefinition of the communicator's role, demanding greater skills to manage and complement news production with the support of technology. This symbiotic relationship poses unique challenges and opportunities for the sector, as the interaction between human creativity and automated processing capabilities can lead to faster and more accurate content generation. At the same time, ethical considerations regarding truthfulness, impartiality, and privacy must be addressed, ensuring that the implementation of AI in journalism is responsible and beneficial for society as a whole.