Análisis sobre las narrativas de la información y la opinión del diario digital Ecuador en Directo, su evolución como medio alternativo y la subsistencia del negocio digital.

Abstract

Since the consolidation of the Internet as a communication and interaction channel at the beginning of this century, an unprecedented phenomenon has been observed in the journalistic environment; the exponential increase of media, this new journalism strengthened by new technologies has transformed the contemporary communication landscape. In this context, Ecuador en Directo arises in response to the need to provide the public with an alternative closer to their social interests and accessible, in contrast to what was offered by traditional media, currently becoming a benchmark in the Ecuadorian environment, this research focuses on conducting an analysis of the narratives of information and opinion of this digital newspaper, This research focuses on an analysis of the information and opinion narratives of this digital newspaper, as well as exploring the limitations faced by these new communicational formats, through the method of critical oral history, seeking to collect testimonies and data from those involved, showing the adaptation it has had to the new narratives of information and opinion, an economic sustainability based on the close relationship it has established with its audience and a continuous growth.