Propuesta para la creación de una empresa de diseño y comercialización de envases biodegradable para productos de jabón líquido.

Abstract

The objective of this research work is to determine the viability and feasibility of a proposal for the creation of a company for the design and marketing of biodegradable packaging for liquid soap products in order to satisfy the latent need of the consumer market or purchase of biodegradable materials. that are friendly to the environment and mitigate environmental pollution. For this, an investigation was carried out with a quantitative approach methodology, descriptive scope and nonexperimental design, the sample is made up of 312 companies to which a measurement instrument designed in Microsft survey was applied for tabulation and data analysis. the Microsoft Excel program. Among the conclusions of the study, it was determined that the project is profitable under the financial indicators of a MARR of 13.37%, a NPV of $114,984.16 and an IRR of 29% and a Payback of 3 years 1 month.