Viabilidad económica-financiera de un proyecto de modernización en la empresa Gráficos Dalo S.A. para la implementación de una línea de impresión flexográfica ambientalmente sustentable.

Abstract

Globalization has transformed companies' needs and set a path for change as a vital road, nevertheless the Covid-19 as a medical crisis forced many enterprises to adapt or die in a much volatile environment. The post Covid niche market for printing companies is very small, therefore its trade should be focused on industries where the printing products are needed. The flexographic line of production promises to look after the interests of economic markets where growth has responded rapidly, such as the pharmaceutical and food industries. The present investigation is expected to determine the economic and financial viability as for the implementation of the new flexographic production system inside of an existing company Gráficos Dalo S.A., with more than 24 years of experience in the printing industry. In the next pages not only background is reviewed, for then this previous knowledge will help identify and analyze the most precise investment ratios to be considered throughout the decision-making process. Yet, the essential advantage of this project stands before the detailed features involved in the commercial relation between customer-supplier as an ultimate decision-making tool for a 100% real investment strategy and presentation of a pilot program.