Diseño del podcast “Más allá de las pasarelas” como herramienta para promover conocimientos sobre la industria del modelaje.

Abstract

The modeling industry has historically been linked to conventional beauty standards and stereotypical perceptions about models. With the creation of the podcast “Más allá de las pasarelas” we seek to demystify these beliefs; through studies, interviews and anecdotes, we show what is behind the modeling, thus informing the audience and the general public about what is not told about the industry. The development of this project follows a qualitative methodology, which allows us to consider the opinions of the public of interest and analyze their proposals and evaluations regarding the subject. On the other hand, the research process delves into the evolution of modeling, the established standards of beauty and its changes, stereotypes, preparation, effort, cultural impact of modeling in society and how the media also influences the perception of society. Finally, it analyzes how the different platforms help the dissemination of the topic, Spotify as an auditory media with educational, entertaining and informative theme, and Instagram for the promotion of the content.