Implementación de un modelo de evaluación del desempeño por competencias y su relación con el cumplimiento de metas en una empresa retail ubicada en la ciudad de Guayaquil.

Abstract

The main objective of this degree work is to analyze the correlation of performance evaluation and goal fulfillment in the premises of a retail company located in the city of Guayaquil. The methodology applied was quantitative, correlational, descriptive, field, non-experimental, with use of the survey formulated with a sample of 18 employees in the retail area. The results expressed that the level of evaluation of work performance in the Retail personnel of the company under study remained between 80% to 94%. Meanwhile, the fulfillment of the sales goal was between 74% to 96%, when the restriction of obtaining a Pearson coefficient equal to 0.95 and bilateral significance <0.05 was met, therefore, there is a significant direct correlation between the variables. , accepting the alternative hypothesis and rejecting the null, therefore, the employee performance evaluation rating is associated with the fulfillment of the sales goal in the premises of a retail company located in the city of Guayaquil. In conclusion, a competency-based performance evaluation model was proposed, based on process management, which included performance indicators that must be evaluated considering the position profile and the competencies of the personnel from the selection, hiring and training processes. in the retail area.