Estudio del ejercicio del periodismo audiovisual y su convergencia con las redes sociales, Instagram y Tik Tok, en el espacio informativo estelar de Ecuavisa, en el segundo semestre de 2023, en la ciudad de Guayaquil.

Abstract

This study, entitled "A Study of the Practice of Audiovisual Journalism and Its Convergence with Social Media, Instagram, and TikTok in Ecuavisa's Mainstream News Space in the Second Half of 2023, in the City of Guayaquil," had the general objective of characterizing journalistic practices for the preparation of audiovisual reports on digital platforms such as Instagram and TikTok, and in Ecuavisa's Mainstream News Space in the second half of 2023, in the city of Guayaquil. To achieve this objective, an explanatory, applied, and cross-sectional methodology was followed with a mixed approach, utilizing tools such as surveys, interviews, and single-case studies. The results revealed that journalistic practices when preparing audiovisual reports are diverse and focused on each digital space or platform, recognizing their particularities. It is concluded that timing, design, and formats are the elements that most differentiate Ecuavisa, as a traditional media outlet, with its Instagram and TikTok accounts