Análisis de contenido audiovisual del programa En contacto de Ecuavisa, durante el mes de mayo de 2025.

Abstract

Morning programs in Ecuador, such as En Contacto, have established themselves as influential spaces in the construction of social imaginaries. This study focuses on analyzing how the program's content influences the perpetuation of negative stereotypes about sensitive topics and, at times, about vulnerable groups. To this end, research techniques were used, including in-depth interviews with experts, focus groups, and a content analysis that allowed for the unpacking of the program's narrative. The results reveal that En Contacto's content, especially its sensationalist and superficial content, reinforces negative stereotypes and contributes to the normalization of discrimination. Focus group discussions reveal a critical perception of the trivialization of sensitive topics, suggesting that, in contexts such as these, the program may allude to comments that may be controversial for viewers. Furthermore, patterns were identified in the way conflicts are presented, which affects public perception and the well-being of the groups represented in the research.