Evaluación de estrategias logísticas para mejorar la eficiencia operativa y reducir costos en empresas del sector alimenticio de Guayaquil, 2024.

Abstract

This research is the result of a review of the five main food companies in the city of Guayaquil. The purpose is to determine the logistics strategies they employed during 2024 to improve operational efficiency and reduce costs. A mixed-method approach was used, that is, simultaneously quantitative and qualitative, with an Exploratory Sequential Design (DEXPLOS) approach, which combines the results of the instruments used in each approach. A 10-question survey was conducted with a sample of 190 people from different companies with work related to the research topic. The interviews were conducted with three experts with extensive experience in logistics. From the analysis of the data obtained, several conclusions were reached, highlighting the use of technology as a logistics strategy to reduce costs and improve food transportation and distribution.