Análisis del diseño visual y storytelling de los álbumes FELICILANDIA y SAYONARA de Álvaro Díaz y su impacto en jóvenes de 18 a 26 años en Guayaquil.

Abstract

This research project analyzes album artwork and musical storytelling as tools for constructing meaning and emotional experience in the albums Felicilandia and Sayonara by the artist Álvaro Díaz. Using a qualitative approach and drawing on theoretical contributions from visual communication, semiotics, and narrative studies, the study examines how the integration of music, image, and narrative allows for the articulation of emotional stories that resonate with the affective experiences of contemporary youth. Through an analysis of the visual design, symbolism, narrative structure of the songs, and transmedia resources, it is identified that Felicilandia represents the search for and idealization of happiness through a playful and vibrant aesthetic, while Sayonara delves into the process of farewell, grief, and acceptance from a more introspective and sober perspective. Both albums form an emotional narrative arc that reflects different stages of youthful affective experience, demonstrating the enduring relevance of the concept album in contemporary urban music. The study's results demonstrate that album artwork not only serves an aesthetic function but also acts as a narrative and symbolic device that enhances the listener's emotional experience. In this sense, the research highlights the importance of storytelling and visual communication in contemporary music production, as well as their capacity to generate identification, reflection, and emotional reinterpretation in contexts marked by digital dynamics and complex affective relationships