Creación de contenido en “Enfoque Digital Político”, orientado a la difusión de noticias políticas para jóvenes de entre 18 y 24 años en Guayaquil, a través de Instagram.

Abstract

This Professional Application Project aims to design and disseminate politically focused communication materiales targeting young people aged 18 to 24. This iniative stems from the identification of a problem related to this age-gap group´s disconnect from national politics, despite ir being an area that constantly impacts daily life and collective decision-making. It is important to analyze their participatory development as citizens, especially given that this is one of the largest age groups in the country. As part of the study, a content analysis was conducted using a five-week sampling process, encompassing a total of 36 posts on the social media plataform Instagram. This process allowed for the formats that faciliitate better reception of political content. Base on these findings, communication materials were developed to connect with the interest and habits of the chosen audience.