Creación de un blog periodístico digital sobre noticias ambientales relacionadas al cambio climático en la ciudad de Guayaquil.

Abstract

This project consists of the development of an environmental journalism blog focused on climate change coverage in the city of Guayaquil. It emerges from the identification of a gap in local media coverage, evidenced both in the theoretical framework and through interviews with journalists with extensive experience in environmental reporting. Collectively, they indicate that climate change is often addressed only in response to current events, through alarmist, internationalized approaches or politically centered discourses, leaving aside local issues, the voices of affected communities, and expert perspectives capable of explaining its causes and consequences. For this reason, the blog proposes data-driven reporting with a strong local focus, incorporating both citizen and expert sources. This space is aimed at young adults between the ages of 25 and 35 and prioritizes the translation of complex content into accessible narratives, supported by interactive visual and transmedia resources to facilitate the understanding of climate change in an urban context. The methodological process made it possible to understand the media ecosystem, source management, and the operation of an independent journalism blog through interviews with journalists experienced in environmental coverage. Additionally, collaboration with experts and with the defined age group provided key inputs for shaping the blog’s conceptual identity, themes, and formats. As a result, a pilot feature report and a preliminary dissemination proposal were developed to promote continuous and critical environmental information.