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Please use this identifier to cite or link to this item: http://repositorio.ucsg.edu.ec/handle/3317/8339
Title: Análisis del comportamiento de jóvenes de 15 a 19 años usuarios de las canchas sintéticas de fútbol del área nacional de recreación Samanes en la ciudad de Guayaquil.
Authors: Gracia Reyes, Gabriela Esmeralda
Méndez Vásquez, Ana Isabel
Keywords: COMPORTAMIENTO DEL CONSUMIDOR
INVESTIGACIÓN DE MERCADO
ADOLESCENTE
RECREACIÓN DEPORTIVA
GUAYAQUIL
ECUADOR
Issue Date: 4-May-2017
Publisher: Universidad Católica de Santiago de Guayaquil
Description: The present research project seeks to analyze the behavior in youngsters aged 15 to 19 users of the synthetic soccer fields, which each day frequent the park and spend their time inside the facilities socializing, performing sports activities, physical, Living and sharing a reality with their group of members, so the first step is to know the factors that influence the visits of these adolescent users covering social, demographic, psychographic and behavioral factors that lead us to reveal their motivations, preferences, tastes And attitudes for the use of synthetic courts. It will establish in the current problematic the importance of the public spaces and recreational areas for the promotion of the sport and the physical activity between the visitors and the users object of study in relation to the synthetic soccer squares that exist in the National Area of Recreation Samanes.
URI: http://repositorio.ucsg.edu.ec/handle/3317/8339
Appears in Collections:Trabajos de Grado - Maestría en Gerencia de Marketing

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