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Please use this identifier to cite or link to this item:
http://repositorio.ucsg.edu.ec/handle/3317/8339| Title: | Análisis del comportamiento de jóvenes de 15 a 19 años usuarios de las canchas sintéticas de fútbol del área nacional de recreación Samanes en la ciudad de Guayaquil. |
| Authors: | Méndez Vásquez, Ana Isabel |
| metadata.dc.contributor.advisor: | Gracia Reyes, Gabriela Esmeralda |
| Keywords: | COMPORTAMIENTO DEL CONSUMIDOR;INVESTIGACIÓN DE MERCADOS;ADOLESCENTE;RECREACIÓN DEPORTIVA;GUAYAQUIL;ECUADOR |
| Issue Date: | 4-May-2017 |
| Publisher: | Universidad Católica de Santiago de Guayaquil |
| Description: | The present research project seeks to analyze the behavior in youngsters aged 15 to 19 users of the synthetic soccer fields, which each day frequent the park and spend their time inside the facilities socializing, performing sports activities, physical, Living and sharing a reality with their group of members, so the first step is to know the factors that influence the visits of these adolescent users covering social, demographic, psychographic and behavioral factors that lead us to reveal their motivations, preferences, tastes And attitudes for the use of synthetic courts. It will establish in the current problematic the importance of the public spaces and recreational areas for the promotion of the sport and the physical activity between the visitors and the users object of study in relation to the synthetic soccer squares that exist in the National Area of Recreation Samanes. |
| URI: | http://repositorio.ucsg.edu.ec/handle/3317/8339 |
| Appears in Collections: | Trabajos de Grado - Maestría en Gerencia de Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| T-UCSG-POS-MGM-67.pdf | 984,58 kB | Adobe PDF | View/Open |
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