Elaboración de un plan de negocios para la comercialización de repuestos para motores a diésel de la empresa Trucksopartec en la ciudad de La Libertad, provincia de Santa Elena, para el año 2018.

Abstract

TSP is a family company which born from its founder Victor Hugo Arias customer opportunities in 1998, who been in roll inthe used engines sells almost 8 years, gaining experience and knowledge about the international business. Through the good personal relationship and knowledge about diesel engines systems, the founder take the decision to formalize and focus his strategy to supply diesel engine parts, attending in that time only for Hino, Nissan and Isuzu dealers, so this idea break out the monopoly and high level prices, TSP Trucksopartec through partnerships withExporters, Suppliers and factories around the world was able to convert it in a profitable business. The company managed to conquer an important portionof after market, but this began to contract for the aggressive introduction of Chinese importers and indiscriminate opening of the small stores overthe country without any kind of imitation branding and lack of control fromthe government bureau.