Estudio de la cobertura periodística en eventos deportivos. Caso : Selección Nacional de fútbol femenina (2014) y masculina (2016) en Copa América.

Abstract

This project will study the media coverage of the newspapers Expreso, El Universo, El Comercio of the men's and women's soccer teams in their Copa América participations, during the period June 2014 - June 2016. Although the several advances in gender equality on the media, reality in Ecuador and Latin America is totally different from Europe or the United States, in 1995 the European Union's resolution invites its Member States to promote the participation of women in all aspects of the media. In Ecuador the issue of gender equality is not foreign, in fact there is a National Agenda for gender equality and in its fifth point it talks about women and sport, in practice it is different, men and women do not have the same opportunities to time to practice a sport, even less if this is football, there is not the same support for women's selection as there is for the men's team.