Estudio comparativo del tratamiento informativo dado, a los candidatos finalistas a la Presidencia de la República, Lenin Moreno y Guillermo Lasso, en las noticias publicadas por los diarios, El Telégrafo y Expreso, durante la primera y segunda vuelta electoral.

Abstract

The objective of this academic work is to compare the treatment given to the presidential candidates to the presidency of the Republic, Lenin Moreno and Guillermo Lasso, in the information published by the newspapers Expreso and Telegraph during the first and second elections in 2017. This research is exploratory and descriptive, a mixed approach because it will combine quantitative and qualitative research techniques. For this, a content analysis and semi-structured interviews were conducted to communication experts and journalists representing each newspaper. The investigation allowed to determine the existence of bias, because in the analysis of content it was established that there was bias in 40 percent of the information observed in both newspapers. In the case of the criterion of impartiality, the Telegraph breached in 37% of the 40 news analyzed, and daily Expreso did not do so in 3% of its 34 information. As for the principle of balance, it was not fulfilled in 45% in the publications of El Telégrafo, whereas Diario Expreso, did not contrast the news in a 24%.