Estudio comercial y logístico para la exportación de rambután hacia Argentina.

Abstract

This thesis aims to study the feasibility of introducing the Ecuadorian rambutan in the Argentine market. To determine the market profile, surveys were conducted, and to determine the current situation of the fruit in Ecuador and the logistics and transportation were conducted interviews. The titling work will be divided into five chapters that use an analytical-synthetic and statistical-descriptive methodology. The work begins with the background analysis to know about the origins of the rambutan fruit. Then, it establishes the conceptual basis, theoretical and methodological, that support this thesis. Likewise, it will analyze the exportable supply existing in Ecuador, to determine if it is possible to supply the market in Argentina. The inhabitants of the city of Buenos Aires will also be analyzed to identify the behavior, preferences and their tastes. Finally, a study of the logistics will be made to show how the product exported from Ecuador to the city of Buenos Aires would arrive. After the analysis it was determined that this thesis is viable because exist an exportable offer of rambutan in the Ecuadorian market. The rambutan in the city of Buenos Aires has a good acceptance and demand, but for the consumer to have a better shopping experience proposes that the fruit be fresh and good looking. With regard to logistics costs, these are in the average of what costs in the international market, this product can also be delivered to the target consumer without any tariff barriers.