Análisis de las estrategias comunicacionales de la Empresa Nutramedix Laboratorios del Ecuador.

Abstract

Strategic communication is a transcendental component when it comes to achieving success in business and creating value in organizations. The goal is to take advantage of the communicative resources, internal and external to the organization, to achieve the proposed strategic objectives.The present investigation is based on analyzing the communication strategies of the company Nutramedix Laboratorios del Ecuador. This company created 10 years ago is dedicated to the wholesale and retail distribution of aesthetic supplies a imed at a market of plastic surgeons, dermatologists, dentists, aesthetic doctors and cosmetics. Currently it is managed with an approximate number of 150 clients, of which 90 are within the city of Guayaquil, with which the respective surveys and interviews were conducted. Methodologically, the titration work corresponds to a field investigation, where the gathering of information was through interviews and surveys to the clients of the company Nutramedix Laboratorios del Ecuador. Finally, the most significant result of the present titration work was the analysis of the strategic communications modifications of Nutramedix Laboratories of Ecuador, with the answers of the interviews to 5 clients, in this case medical surgeons, who informed us that within the communications strategies maintained by the company are relatively good, however if there is a disagreement on the part of the majority of doctors interviewed, who expressed that the work they do is not published equally on social networks.