Plan estratégico y prospectiva de Martello S.A.

Abstract

The present title work is about the strategic plan and organizational prospective in the company Martello S.A., which in recent years has focused on increasing their participation in the market, which resulted in an increase in the number of staff and the appearance of organizational and coordination problems that have led to the need for strategic planning to help meet the proposed goals. That is why different methodologies and techniques were implemented, such as interviews and observation with the purpose of gathering specific information about the organization, as well as the realization of a focus group in order to gather the points of view of the main executives of the organization in order to know their perceptions about the needs presented by the business in the different areas. The aforementioned helped to understand the needs of the organization and thus develop a strategic improvement plan in order to optimize their internal processes and optimize the organizational structure to achieve the goals proposed by the company.