Análisis de la difusión de contenidos informativos de fútbol femenino publicados en portales digitales de radios deportivas de Ecuador.

Abstract

The present work presents an analysis of the informative publications on women's soccer, national, international and selection in the media of Ecuador, specifically in the radio station Huancavilca and La Red, of Guayaquil and Quito, respectively. The work focused on the record of the number of publications that both media made in their informative portals since 2013, the first year of the national women's tournament in the country, and the search culminated in mid-2018, year in which the international provision that compels the professional clubs of Ecuador to form their women's first division teams came into force. The collection of quantitative data during the aforementioned period was systematized under the research technique of content analysis, which led to the formulation of a series of categories that were confronted with the opinions of sports journalists (qualitative research) that produce the news in the radios taken as referents of the study. Added to this were the impressions of the people who are part of the sports activity environment and who in one way or another become subjects of the news. Finally, the low number of publications and the low quality of the published content leads to the conclusion that the dissemination of women's football news is still scarce and deficient in sports radios, but that no only responds to the cultural obstacle of gender identity, but also to the complications and limitations of journalism in radios and other factors.