El consumo de programas de televisión por los adultos mayores. Análisis desde la perspectiva de los residentes del Ancianato Hermano Gregorio, de la ciudad de Guayaquil.

Abstract

Ecuadorian TV Channels that work on an open broadcasting system offer a vast variety of programming and spots in their grids; however, the elderly has not been given a mayor attention into the timetable. This group is not counted as a preferred consumer by channels, even though they have more free and spare time than the common TV users. The purpose of this researching work is the study of the elderly as an important part of the daily TV audience and to determine their likes, preferences and needs. Also, I have investigated how TV grids could cover all these requirements and the way they could generate content of interest to this minor group. To conclude, the results of this analysis consist of obtaining some criteria in order to add an adequate programming grid for the elderly who watch TV. In addition, this work looks for a new way to merge these peoples with the others spectators as an important audience, as well.