Impacto de las restricciones de importación en la venta de vehículos terminados de las principales marcas del sector automotriz periodo 2012 - 2017.

Abstract

The main purpose of this research is to analyze the impact of import restrictions on finished vehicles (CBU) on the sales of the main automotive brands during the 2012-2017 period, these brands were chosen from the Rankin Top 5 volume of the sales published by the Association of Automotive Businessmen of Ecuador (AEADE). The brands studied according to their sales volume are; Chevrolet, Kia, Hyundai, Great Wall and Toyota. The design of this research is mixed since it was both the statistical data obtained from AEADE as well as the collection of information obtained through the interviews of 9 same open questions that were made to the Managers who lead each of these Brands in order to obtain information in a more precise and profound way that the development of each of the objectives proposed in this research can be carried out.