Estudio comparativo de procesos de producción de especiales multimedia en medios digitales. Casos de estudio: Expreso y El Telégrafo.

Abstract

This research looks at the different national multimedia specials of three traditional written media that have become digital to be at the forefront of technology. The objective is to show the main characteristics of the multimedia special, according to experts from the newspapers that are in the country: El Universo, Expreso and El Telégrafo. The study begins on January 1, 2018 until December 31, 2018, that is, for the period of one year. The definitions and structural divisions of several authors have been chosen, including Javier Díaz Noci and Ramón Salaverría, who have excelled in digital issues addressing multimedia, hypertextuality and interactivity. The research also aims to compare, examine and deepen the concepts of multimedia specials using the methodology of in-depth interviews with the editors of the media involved in the research, to determine local parameters in the development of multimedia specials. From this, observation cards have been prepared with their respective variables to carry out the complete analysis of the multimedia specials of each chosen medium. From the interviews new terms are discovered as a way of innovation in multimedia products, one of them, scrollytelling. The digital tool alexa.com is also used in which you can verify the traffic figures of the most visited newspapers on the web at a national and international level, positioning El Universo as one of the most searched on the web, followed by Expreso and The Telegraph. However, El Universo was not considered as part of the sample, due to the fact that it did not perform special multimedia during 2018. All the proposed objectives are answered in a satisfactory manner by comparing and analyzing each special, which allows us to conclude that, although the editorial level recognizes the importance of the multimedia special in deepening information for new audiences, digital media they do not perform many multimedia specials due to the lack of economic and human resources that the medium has.