Análisis de la difusión y producción actual de la radionovela y su consumo en guayaquileños de entre 18 a 24 años.

Abstract

This research paper aims to analyze the current situation of the broadcasting and production of the radio novel genre in Guayaquil radio stations and its consumption in the Guayaquil audience of young adults aged 18 to 24. In order to carry out this research, it was proposed to present the history and characteristics of the radio novel as a communication product through bibliographic resources; telephone surveys were conducted with city radio directors; surveys and a focus group for young people were conducted to find out whether they consume radio novels and how familiar they are with this communication product; and finally, radio producers were interviewed on how to run radio novels today. From the results it is proposed that the disinterest of young people from 18 to 24 years by the radio novel is not only due to their predilection for audiovisual formats, but among its causes are their consumption habits (98% is given through digital platforms) and the lack of availability of this genre in radio stations (only 1 of the 58 radio stations in Guayaquil transmits radio novels).In addition, it is considered that nowadays the greatest possibility of producing radio novels is from a pedagogical perspective, as a mechanism to tell a variety of stories to educate about real events such as animal abuse, gender violence, drug addiction, among others, and cultural interests such as history, natural sciences and literature.