El impacto, alcance y la interacción de las redes sociales de medios de comunicación con mayor número de seguidores : diarios El Universo y El Comercio. Análisis de los contenidos en los dos últimos días de las protestas de octubre de 2019 en Ecuador..

Abstract

The final degree project is focused on analyzing the current situation of the sector of two traditional media: El Universo and El Comercio, depending on their digital environment. Detailed its environment, its new developments and communication tools to adapt to the new digital environment. Many of these new developments are developed through tools provided by social networks and / or applications of the medium in question. This study diverse positions of the consumer profile as information search in traditional / digital media.