Análisis de la efectividad de las campañas comunicacionales para prevenir el embarazo adolescente.

Abstract

This investigation details an analysis on the influence of the “Habla Serio, sexualidad sin misterios” campaign, in the prevention of teenage pregnancy. A content analysis was carried out on each of the audiovisual pieces to determine their communication efficiency and thus be able to clarify whether the correct target group was reached and if it was sufficiently disclosed. This work also seeks to know the population at risk, adolescents, reality so that surveys were conducted on young people from a public school in Guayaquil to learn how much they know about sex education. This investigation concludes with the verification of the hypothesis about the incidence of the communicational contents in the prevention of teenage pregnancy.