Análisis de los recursos transmedia utilizados en Instagram sobre contenidos relacionados con el coronavirus durante octubre y noviembre de 2020. Caso : El Universo y El Comercio.

Abstract

This research has as its starting point the analysis of transmedia resources used in Instagram content published by two national media: El Comercio and El Universo during October and November 2020. By identifying the publications around the chosen theme that was the Covid-19, a data collection of news was carried out to then perform an analysis on their digital properties and then the data was contrasted with interviews with journalists who are part of the digital department of each media studied. Finally, a triangulation process was carried out with interviews to expert journalists in the area of digital communication, who provided a vision of how to improve and strengthen the aspects of digital journalism and the use of transmedia elements in social networks. Thus, it was possible to recognize which language and media should be prioritized when trying to connect with the audience so that the function of the media is not only to offer information of interest, but also to integrate its audience in the generation and distribution of content.