Estudio comparativo del tratamiento informativo dado por los diarios, El Universo y El Comercio a los candidatos a la presidencia de la república, Guillermo Lasso y Andrés Arauz en la primera vuelta electoral.

Abstract

The general objective of this investigative work is to compare the informational treatment given by the newspapers El Universo and El Comercio, in their printed version, to the candidates Guillermo Lasso and Andrés Arauz during the 2021 electoral campaign. The research carried out is a mixed study because it combines both quantitative and qualitative research techniques to analyze the journalistic pieces published in both media. For the first two specific objectives, quantitative content analysis was used, where the news pieces were analyzed based on the principles of balance and justice, and the values of independence and impartiality. While for the second objective, the staging of the journalistic pieces was analyzed where tables were made for the different pieces where information such as the number of columns, the extension, was extracted, if it had graphic support. For the last specific objective, the semi-structured interview technique with journalists was used to determine the suitability of the approaches in the pieces published by the newspapers. The study determined that the selected newspapers complied in a large percentage with the principles of journalistic values selected for this research.