Planificación estratégica como método de mejora en la empresa CME.

Abstract

The objective of this work is to improve the controversial situation of the CME company, to give a better strategic planning proposal, given that from this change of focus on the interests of management we have seen consequences in the feelings of the collaborators within the company. organization one of the main problems or shortcomings has been reflected in its low customer acquisition causing discomfort and dissatisfaction in employees. The methodology used was the qualitative approach, performing a situational analysis and implementing tools such as surveys. Among the most important strategies that were designed are: structuring of the organizational mission, vision and values; design of a training plan linked to the mission and vision; Implementation of salary and non-salary incentives and development of a loyalty campaign. These strategies will help us to have a better vision of what we want to attract customers, prioritizing our collaborators, increasing their satisfaction and improving the work environment, resulting in effective service, and thus attracting more users.