Mentores de la comunicación : podcast sobre el manejo comunicacional del mercado en temas de organización.

Abstract

Companies or institutions cannot exist without a guideline of internal/external communication, because this incapacitates their work, to the point of collapsing the organization. If there is no communication/feedback process between the workers, that is to say: employees, administrative system, and management, in relation to their objective, mission and vision as an organization, it makes any progress impossible. This is why organizational communication is essential and decisive, so that all information handled in companies is true and is used to carry out a good job. Thus, the main objective of this project is to generate a podcast series of 3 chapters for the dissemination of content on communication in organizations, in order to enhance the work of local professionals on these issues, taking into account that in Ecuador, there is a problem with the local market in relation to the different issues of organizational communication, to obtain a good communication management, achieving a greater impact and improvements in companies or organizations.