Agenda setting y representación mediática : reportaje audiovisual sobre el fútbol 5, caso acacig.

Abstract

The purpose of this professional application project is to create an audiovisual journalistic report that delves into the problems of media coverage of 5-a-side football for the blind in Ecuador. Due to the lack of coverage that this adapted sport has in the media and how this can impact sports and infrastructure issues for the development of this adapted sport. The applied methodology is mixed, using qualitative and quantitative techniques to achieve a more complete understanding to reach a more accurate approach to this complex problem. Surveys, interviews and focus groups were carried out to achieve the main objective, in addition to the specific ones, among which are quantifying the audiences' knowledge about 5-a-side football for the blind, identifying the coverage given to it by the media and the influence of agenda setting on news production. Through the application of this methodology, it was possible to notice a notable lack of coverage and a total lack of knowledge about this sport on the part of the audiences, who in turn mentioned that this sport should have greater media attention due to its news events.