Propuesta de estrategias de Endomarketing para fortalecer el compromiso y lograr la fidelización de los colaboradores de la Contratista IP.

Abstract

The present research project was carried out with the purpose of strengthening the organizational commitment of the collaborators of the IP Contractor, through the proposal of Endomarketing strategies. We used the data collection method where we applied surveys to the collaborators and a preliminary conversation with the General Manager, in order to collect the relevant information. Through the instrument it was possible to determine the type of commitment that the collaborators had with the organization. It was also evident in the information collected about the handling of internal communication, its culture, and therefore the commitment they have with the company. Through the proposed strategies, the IP Contractor will be able to strengthen the organizational commitment and at the same time the loyalty of the collaborators. In addition, internal communication channels between employees and managers will be improved, as well as contributing to the clarification of tasks, making them walk towards the same goal, generate a good working environment and increase the productivity of employees towards the organization.