This research project is carried out from a psychoanalytic theoretical perspective, aiming to analyze what happens at a subjective level with the transference love of the analysand towards the death of their analyst. For this task, an in-depth bibliographic investigation was conducted o...

The essay analyzes the marketing strategies employed by mini supermarket chains in Guayaquil, highlighting their progress, challenges and possibilities in a competitive market. It discusses how these stores have implemented novel tactics to enhance their presence, such as omni-channeling, digitalizati...

The purpose of the research work is to know the profile of the consumer of Ecuadorian gastronomy, in the city of Sandy, which belongs to the state of Utah in the United States. At this point, a great market opportunity is perceived, to make known the gastronomic ...

Covid-19 pandemic marks an important milestone in the industry of air purification systems because people start considering those as a necessity, instead of a luxury. Since that pandemic, people start being aware about how important is to have indoor air quality. In the city o...

People's behavior in selecting a place and type of entertainment activity (EA) as part of a tourist activity or outing is based on various internal and external elements. The motivation to engage in AE both indoors and outdoors is considered to affect decisions regarding t...

This research studies the digital positioning challenges faced by Mainpro Parts, an automotive parts company located in the city of Santo Domingo de los Tsáchilas, and how to improve its presence in digital media. The absence of digital strategies along with competition from the&#x...

This thesis develops a marketing plan to improve the competitiveness and service quality of transportation cooperatives in the province of Guayas. It analyzes macro and microenvironmental factors, user perception, and the most effective strategies for customer acquisition and retention. Problems ...

This project aims to design and implement a strategic marketing plan for Pinturas Unidas, with the objective of improving its market positioning in Guayaquil and optimizing its commercial strategies. To achieve this, a detailed analysis of the macro and microenvironment was carried out,...

This research analyzes the impact of digital marketing strategies in bakeries in Guayaquil. A mixed methods approach is followed, combining surveys with 384 consumers and semi-structured interviews with bakery owners/managers and digital marketing experts. The results indicate that the strategies...

This study aims to take an in-depth look at the factors that influence the decision to select a fitness center in Guayaquil, in order to identify user preferences and areas that need improvement in the services offered. A mix of methods was used to collect data. This...

This degree project aims to design and implement relationship marketing strategies at COBROANDINA S.A., an Ecuadorian company dedicated to credit portfolio management and recovery in Quito. The research focused on identifying the needs and preferences of debtors, as well as evaluating the&#x...